The ESS Insider

What Works at the
Highest Level of Sport.

A weekly newsletter from someone who’s been inside every room where these decisions get made — the locker room, the coaching staff, the agent office, and the investor table.

Performance tech. NIL strategy. Finance. Agent tools. One issue per week. Free.

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Every Issue

What’s in Each Issue

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One Tool, Evaluated

Every issue features one product from The Performance Database — what it is, who uses it at the pro level, and an honest ESS Verdict on whether it actually moves the needle.

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NIL & Finance Pulse

What's changing in the NIL landscape, financial tools athletes are sleeping on, and the deals that are actually worth your attention.

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The Inside Take

One observation from the agent room, the coaching staff, or the investor table — the kind of context that doesn't exist in any Google search.

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Exclusive Partner Deals

Discount codes and offers from ESS partners that subscribers get first. Some are subscriber-only. None are paid placements.

Past Issues

Topics We’ve Covered

Why most athletes buy the wrong recovery device first

The WHOOP metric that coaches actually use (not the one they advertise)

NIL valuation: what your number actually means and who decides it

The finance stack a pro athlete should build in year one

AI tools that are actually saving agents hours per week

How to evaluate a supplement company before you put them on your body

Written by someone who has been inside

D1 Locker Room — UNC FootballNFL Practice Facility — New Orleans SaintsCoaching Staff — Michigan State & UNTAgent Office — JB Sports / nfladvisor.comInvestor Table — Venture Capital

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